Maja Mommert – Concept development for interactive media

Concept Development

Portfolio – Interactive design

Nestlé: Nestlé Marketplace

Development of an innovative platform in the food sector for discovery, shopping and participation. For the first time, all Nestlé products can be found under one roof, can be rated, commented on and purchased by users. Furthermore, the users are invited to actively help design the future of Nestlé, e.g. by suggesting innovative product ideas.

  • Strategic positioning of the platform
  • Creative and rough concept
  • Marketing concept
  • Moderation of the sneak preview events for the launch of the website
Agency: argonauten G2
Year: 2010 – 2011

Klimastadt ("Climate City")

In an interactive city, German industry projects for the purpose of climate protection are presented. Users can wander the city alone or follow theme-oriented tours with a guide.

  • Creative concept development of a virtual world including movement mechanisms within this world
  • Interactive storytelling
Agency: Scholz & Friends
Year: 2009

Coca-Cola: CokeFridge 2.0

Strategic repositioning & relaunch of the successful customer loyalty platform CokeFridge.

  • Creative direction during the entire project
  • Strategic consulting
  • User experience design
  • Support with the fine concept
Agency: argonauten G2
Year: 2008

Du bist Deutschland ("You are Germany")

The second round of the social marketing campaign entitled “Du bist Deutschland” (You are Germany) was about children and child-friendliness in Germany. On the campaign website, the children themselves are heard: with their wishes, hopes and ideas for a child-friendly Germany.

  • Organization & implementation of the “Du bist Deutschland” tour throughout Germany
  • Creative concept development of the special “Deutschland aus Kinderaugen” (Germany through the eyes of children)
  • Support for the fine concept development & production of the special
Agency: Jung von Matt / next
Year: 2007

WWF – PowerSwitch! campaign

The “PowerSwitch!” campaign of WWF International issued a worldwide call to switch off coal-operated power stations. The campaign ran in parallel in 12 participating countries.

  • User experience & online marketing consulting for the global climate program of the WWF
  • Support for the international campaign
  • Development and coordination of all online marketing activities in the 12 participating countries
Year: 2005 - 2007


Development of an international web style guide for implementation in seven European countries.

  • Support for the concept development and development phase
  • User experience design for the entire style guide in consideration of different national requirements (use cases, template-based development of information architectures & wireframes, process design)
Agency: Neue Digitale GmbH
Year: 2004 – 2005