Development of an innovative platform in the food sector for discovery, shopping and participation. For the first time, all Nestlé products can be found under one roof, can be rated, commented on and purchased by users. Furthermore, the users are invited to actively help design the future of Nestlé, e.g. by suggesting innovative product ideas.
|Year:||2010 – 2011|
In an interactive city, German industry projects for the purpose of climate protection are presented. Users can wander the city alone or follow theme-oriented tours with a guide.
|Agency:||Scholz & Friends|
Strategic repositioning & relaunch of the successful customer loyalty platform CokeFridge.
The second round of the social marketing campaign entitled “Du bist Deutschland” (You are Germany) was about children and child-friendliness in Germany. On the campaign website, the children themselves are heard: with their wishes, hopes and ideas for a child-friendly Germany.
|Agency:||Jung von Matt / next|
The “PowerSwitch!” campaign of WWF International issued a worldwide call to switch off coal-operated power stations. The campaign ran in parallel in 12 participating countries.
|Year:||2005 - 2007|
Development of an international web style guide for implementation in seven European countries.
|Agency:||Neue Digitale GmbH|
|Year:||2004 – 2005|